2019 Art Fair
2019 Art Fair
2019 Art Fair
2019 Art Fair
2019

AC Automotive highlights fusion of sight and sound in Art Fair PH 2019

2019

AC Automotive highlights fusion of sight and sound in Art Fair PH 2019

February 21, 2019
February 21, 2019

From February 22 to 24 at the The Link in Makati City, AC Automotive showcases the imaginative ingenuity of Filipino modern artist Ian Carlo Jaucian at the Art Fair Philippines 2019: The Best in Philippine Contemporary Art.

Art Fair Philippines, now on its 6th year, is the premier platform for exhibiting and selling the best in modern and contemporary Philippine visual art, making it accessible to enthusiasts and to those who want to discover one of Southeast Asia’s most exciting art landscapes.

For this year's edition, AC Automotive highlights Jaucian's unique retooling of the gramophone concept, which repurposes the car wheel into an amalgamation of visual and musical symmetry, thus bridging the gap between harmonious visual design and cyclic music through the language of numbers.

Jaucian's work, named "Car Keys," uses an infrared proximity sensor to measure topographical differences on the outer surface of the rim as it is spun. The measured values are processed by a microcontroller unit programmed to map the data into ASCII numbers, which are then used to override the keyboard of a connected computer. From there, keypresses are interpreted into digital music.

This so-called "data art" or "digital melody" infuses mathematics and technology with human emotions as evoked by musical stimuli. Jaucian's "Car Keys" best illustrates how passion can drive the seemingly cold and calculating precision of automobile engineering and design into unexpected--and often amazing--outcomes.

AC Automotive's entry in this year's Art Fair Philippines reflects Filipino creativity and artistry, and those outcomes in the company's nearly 30-year industry experience.

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