In April 2015, Volkswagen Philippines launched the Child Safety Initiative (CSI) advocacy – a corporate social responsibility project that aims to raise public awareness for children’s road safety both as a pedestrian and as a passenger. The first program under the CSI advocacy is the Junior Driving Course. This is intended for children ages 4 to 8 year old to learn about basic road safety in a simulated 50 square meter road network complete with road signs, road markings and traffic light. Here, a professional instructor conducts the seminar, and once they have completed their driving tasks, a junior driver’s license is issued.
Two years after, Volkswagen introduced a new program under the same advocacy. This is the Steps to Safety program for children ages 9 to 12 years old. A road safety program that addresses pedestrian safety through a virtual reality game application played on a Samsung Gear VR gadget.
A 50-meter junior driving course with seven Volkswagen kiddie cars designed to simulate real life road situations. This is an educational program designed for children ages 4 to 8 years old where professional driving instructors explain the importance of road safety visuals and correct passenger and pedestrian behaviours.
A child safety program that teaches children the basics of pedestrian safety through a virtual reality game application that simulates walking through a busy road network.